Track And Measure Your Advertising, Customer Acquisition Costs, And The Lifetime Value Of A Customer
As business owners and managers, we need to look at a variety of numbers to gain a better understanding of our businesses. In this article, we are going to consider two very important metrics in business marketing – Cost Of Customer Acquisition and Advertising ROI (Return On Investment).
One of the most important numbers we need [...]
Post from: SiteProNews: Webmaster News & Resources
Track And Measure Your Advertising, Customer Acquisition Costs, And The Lifetime Value Of A Customer
November 20, 2009
Tags: advertizing, brick-and-mortar, Business, businesses, Cost Of Customer Acquisition, costs, expenses, Internet, lifetime value of customer, local, local businesses, main street, management, offline, Online, operating costs, PPC, return on investment, roi, search engine, SEO, value, Webmasters Posted in: Marketing, News, advertising 
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