Are You Relevant to Google?

Google lists results of all searches in order of relevance to the search words. How do you become relevant? It’s no use being number nine hundred in order of relevance if people searching Google only look at the first ten or twenty listed. It’s no use having the best looking website if nobody sees it.
Never [...]

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Are You Relevant to Google?

April 8, 2010  Tags: , , , , , , , ,   Posted in: Marketing, News  No Comments

What to Expect from Web 3.0

The buzz is growing about Web 3.0, but as usual you have to filter out all the hype, self-serving PR, old-fashioned nonsense, newfangled marketing verbiage and other noise. You will then find a few facts that you can grab onto and try to figure out what’s going on. The first thing to remember is that, [...]

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What to Expect from Web 3.0

April 7, 2010  Tags: , , , , , ,   Posted in: Marketing, News  No Comments

Google’s Real-Time Search Impact On Small Businesses

Google recently introduced us to Real Time Search and this has been met with a lot of questions. What Tweets will show up in real time? How will this affect businesses who are, and those who are not, engaging in social media? How will it affect PPC? Where will the searches show up? The biggest [...]

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Google’s Real-Time Search Impact On Small Businesses

April 5, 2010  Tags: , , , , ,   Posted in: Marketing, News  No Comments

List Building – Is It Still Relevant On Today’s Web?

Years ago, when I first started in online marketing, all the rage was something called “list building”. I immediately jumped on this subject and started gathering every list building technique one could possibly imagine. It very quickly became one of my most favorite areas of Internet marketing to explore; so much so, that when I [...]

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List Building – Is It Still Relevant On Today’s Web?

March 18, 2010  Tags: , , , , , , , ,   Posted in: Marketing, News  No Comments

Social Marketing Versus Generic SEO – What’s The Difference?

There are many different methods of marketing your business website, on-line shop or e-commerce website, but for many business owners there seems to be a bit of confusion between what is considered generic back link building and what is a true social marketing campaign, and more to the point what is the aim of each [...]

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Social Marketing Versus Generic SEO – What’s The Difference?

March 17, 2010  Tags: , , , , , , ,   Posted in: Marketing, News  No Comments

Online Brand Management: Optimizing Facebook

We’ve previously discussed the Web’s amazing tendency to take very good ideas and adapt them to techniques largely unrelated to their original intent. Nowhere is this more currently prevalent than in the realm of Social Media Networking.
SM sites were intended to allow people to present a profile and keep in touch [...]

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Online Brand Management: Optimizing Facebook

March 16, 2010  Tags: , , , , , ,   Posted in: Marketing, News  No Comments

Tips and Tricks on Using Twitter for Business

Have you thought about using Twitter to market your business? Twitter is free, and available to small and large businesses. Here are some tips and tricks on using Twitter to promote your business.
Here are four tips to use your Twitter account effectively. Following other Twitter accounts that are in your target demographic will help you [...]

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Tips and Tricks on Using Twitter for Business

March 14, 2010  Tags: , , , , , , , ,   Posted in: Marketing, News  No Comments

Killer Campaigns Volume Four: The Color of Branding

Web video is a communication technique that provides a viewer-experience that delivers several big advantages over broadcast: first, the length of your presentation is for the most part a non issue other than the degree to which your content and delivery holds your audience’s attention; second, the cost to produce and present professional online video [...]

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Killer Campaigns Volume Four: The Color of Branding

March 8, 2010  Tags: , , , , , , , ,   Posted in: Marketing, News  No Comments

39 Free/Low-Cost Tools for Marketing Your Small Business Online

Thousands of free online marketing tools clamor for attention, with new ones popping up every week it seems. You know you should be doing more to reach out to your customers, but just researching which tools to use can be a vast time investment, even if they don’t require a big financial outlay.
Below is a [...]

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39 Free/Low-Cost Tools for Marketing Your Small Business Online

March 5, 2010  Tags: , , , , , , ,   Posted in: Marketing, News  No Comments

12 Methods to Improve Website Return on Investment (ROI) Using SEO and Other Strategies

Return On Investment (ROI) is the relationship between the total amount you spend and the total amount you earn from a certain internet marketing campaign.
If you are doing any online marketing campaign, then Return On Investment (ROI) is the most important measurement to estimate your success and the one metric that [...]

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12 Methods to Improve Website Return on Investment (ROI) Using SEO and Other Strategies

March 3, 2010  Tags: , , , , , , , , ,   Posted in: Marketing, News  No Comments


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